ESET came to us for help in establishing them as a leading global brand in the hugely competitive cybersecurity category.
Progress. Protected. is a fresh, distinctive and category defining brand idea that allows ESET to talk about its products and services in a completely new and distinctive way. It lifts cybersecurity from niche techy talk into the most important and talked-about areas that technology is helping people, businesses, organisations and society, enabling ESET to take the high ground in way that reflects its true status as a leader and innovator in its field.

The launch campaign features influential and prominent thought leaders in the fields of science, education, innovation, business and space exploration, who each share their unique, specialist, and sometimes challenging perspectives on how technology can enable progress and help to improve and shape our everyday lives.